Sunday, February 13, 2005

In the Details, Part V

While eating breakfast this morning, I watched Jim flipping through an outdoors magazine. Then something caught my eye. Wait, go back, I said. He turned the page back to an advertisement for Viagra. The word Viagra was in blue print on the background, and a middle-aged gentleman was standing in front of the V so that only the top corners of the letter showed. They looked like horns behind his head.

Were the advertisers really trying to show the man as a cuckold? Or has that symbol fallen so out of use that nobody recognizes it any more?